Julie Gordon
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  • Volkswagen Brand Book I had the pleasure of writing the official brand book for Volkswagen. It's been distributed to all of Volkswagen's partner agencies to great acclaim. Volkswagen was already an iconic brand, so it's a real honor to continue their legacy. Especially when I get the privilege of helping define it.     2012 Advertising, Copywriting
  • Volkswagen Print Volkswagen has a rich history with their print ads. Back in the 60s, DDB changed the face of advertising by calling the Beetle a “Lemon” in that delightfully fresh and self-deprecating tone that has become part of their signature voice. Today, that voice is iconic and unmistakably Volkswagen. I am so honored to have contributed to the history of one of the most unique and clever voices in advertising.     2012 Advertising, Copywriting, Creative Direction
  • Volkswagen Environmental The lobby of the Volkswagen headquarters in Herndon, VA is actually a huge showroom for their cars. Since so many vendors and other people of interest come through there on a daily basis, VW asked us to dress it up to properly celebrate their lineup. Plus, Audi is next door and Volkswagen wanted to outdo their sister brand. Rumor has it that Audi is now jealous and planning their own redesign. This was the first redesign for the Jetta launch.     2012 Advertising, Copywriting, Creative Direction
  • Volkswagen Brochures Over the past two years, I’ve written two complete seasons of car brochures. It is a minor miracle that I am still sane. Below is a variety of spreads from some of my favorite books. Click the images to download the full brochures. If you needed extensive proof that I can actually write, here you go.     2012 Advertising, Copywriting, Creative Direction
  • Snapple To help promote their line of real teas, we proposed a Snapply spoof of the famous Absolute ads.     2012 Advertising, Copywriting
  • Tamanohada The Tamanohada Soap Corporation, headquartered in Japan, was part of an art exhibit in Milan, Italy. For the exhibit, I wrote a brief biography of the company and a piece about the company’s involvement in the exhibit. The text was placed on the glass entry windows to be read as people entered the space. The cream colored shapes in the photos are thousand-pound soap sculptures that were shipped from Japan to Milan. Yep, soap.     2012 Copywriting
  • Cannondale Prophet In partnership with Zimmerman Design in Northern California, I wrote two brochures to celebrate the launch of the All-Mountain bikes The Prophet and Rush. I particularly enjoyed The Prophet because of all the charmingly irreverent religious references Cannondale allowed us to use.     2012 Copywriting, Design, Marketing
  • Cannondale Rush In partnership with Zimmerman Design in Northern California, I wrote two brochures to celebrate the launch of the All-Mountain bikes The Prophet and Rush.     2012 Copywriting, Design, Marketing
  • Pixar Many talented people came together to create the Pixar website. I worked primarily on the How We Do It and Renderman sections, and contributed to other sections during the course of the project. Click the image to find out how they do what they do so well.     2012 Copywriting, Web Design
  • Apple Packaging Due to my talent for speaking to product managers and translating their delightful nerdiness into consumer-friendly prose, I wrote a lot of professional software packaging. Every project was completely unique, and I found myself knowing enough to be “dangerous” with a lot of very complicated software.     2012 Copywriting, Design
  • Apple Print I wrote many, many headlines for Apple during my time there, but none as noteworthy as “Rip. Mix. Burn.” It was written to announce the launch of iTunes, which was, at the time, a small but exciting piece of software that we had high hopes for. The headline went through what felt like a million iterations before we got close to the three controversial words. The second to last version was “Rip. Spin. Mix. Burn.,” but Steve killed the Spin. At first I was disappointed, but I soon realized the favor he’d done me. Due to his fondness for the line, it appeared everywhere—outdoor, print, TV, etc.—gathering loads of controversy along the way. A year later, Wired magazine featured it on the cover together with the Hindenburg crashing suggesting the “end” of the music industry. We all know how that went.     2012 Copywriting, Design
  • Apple Collateral I wrote many, many headlines for Apple during my time there, but none as noteworthy as “Rip. Mix. Burn.” It was written to announce the launch of iTunes, which was, at the time, a small but exciting piece of software that we had high hopes for.     2012 Copywriting, Design
  • TerraPass Due to the taxation controversy over the lavish Oscar gift baskets of the past, the 2007 Academy Awards took a different path: They went green. Each presenter received 100,000 pounds of carbon offsets to help balance their rockstar lifestyles. Two companies were chosen to be part of the gift, TerraPass and Simon Pearce. TerraPass provided the carbon offsets in the form of funding for emissions-reducing projects, and Simon Pearce designed the sculpture to represent the gift. I had the pleasure of helping out my friends at TerraPass by contributing to the brochure that accompanied the very beautiful glass sculpture. Here are a few excerpts from the brochure.     2012 Copywriting, Design
  • Netflix Netflix was an interesting client to work for because their word-of-mouth was so strong. Before they became a household brand, they wanted to focus on the process of their service in the hope that their marketing and advertising would help convert as many users as their evangelists did and still do.     2012 Advertising, Copywriting, Design
  • eHarmony To attract more men to eHarmony, we developed a testimonial-style singles campaign featuring female eHarmony members to run alongside of their existing couples campaign. It quickly became a very personal campaign as I drew on my own dating experience to write authentic testimonial copy. The campaign was very successful, significantly increasing click-through and conversion rates for men and maintaining consistent rates for women.     2012 Advertising, Copywriting
  • SoCal Edison SCE encourages customers to cut back on electricity use wherever possible for three reasons. It helps their customers save money, which in turn helps their corporate image, and it also benefits the environment as demand on the grid is reduced. To remind customers about the money and energy saving programs that SCE offers, we designed this interactive and educational online game.

    To view the site, go to: http://web.mac.com/juliegordon/
    16stars.com/SCE_files/main.swf         2012 Advertising, Copywriting
  • Journey From the Fall I had the pleasure of working with an incredibly talented director named Ham Tran. I wrote the tagline for the film, and, while assisting with the editing, I developed copy lines for the trailer to provide more detail for the story when they were first shopping for distribution. After a successful run at Sundance in 2006, including becoming an “Official Selection”, the film was released nationally in 2007.     2012 Copywriting, Editing, Film
  • Tanzania I got a cool new camera just before I went to Tanzania for a month to volunteer and go on safari. Here's a tiny subset of the thousands of pictures I took there.     2012 Photography
  • My 15 Minutes of Fame My good friend Evan Forman has a podcast called Necessary & Sufficient. He's now had me on twice to discuss various things food related, as I am a foodie in the non-pejorative sense of the word. His podcast is based on the concept of discussing two related but different words. The guest is sent his/her words in an envelope that's opened on the show, so the resulting discussion is a delightful surprise.     2012 Podcasting
© 2000-2012. All works are the property of Julie Gordon and the many amazing clients I've had the pleasure of working for. Please do not reproduce or use any of this work without my expressed written consent.