It is amazing how much thought and work goes into designing a brand new retail store. I wrote the entire signage package for the store launch, in addition to graphic panels featured on major walls throughout the store. We built this mock store on the Apple campus so we could dress it up to see how the final product would look. This is one of our original window displays. You can see Hiroki Asai pictured on the right as a stand in before we shot the model. He was my CD at the time. He’s now VP of Global Marketing Communications. He was one of Steve’s secret weapons. Now he and the other execs are running the show.