Maaco is the nation's leader in auto paint and repair. They came to Pitch to get a fresh face for their brand, which was in need of a complete overhaul. We gave them a #MAACOVER, both literally and figuratively, rebranding everything from coupons to national TV. We kicked off the campaign with a spot called "Potential" where we share with customers, new and old, that we see the potential in every car.
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