Netflix Taste Profile
When Netflix introduced its instant streaming service, their content was relatively unfamiliar to subscribers because it didn't include a ton of new releases. In order to help people find movies to watch, we developed a tool for rating movies by preference that made suggestions based on their ratings. Then, we created amusing and accurate names for the categories. Everything has evolved since then, thanks to the ingenuity of Todd Yellin, VP of Product Innovation, as explained in detail in The Atlantic article linked to below.
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