SweeTARTS #SourUp
To celebrate SweeTARTS Chewy Sours summer launch, we created the #SourUp campaign to get the mouthwatering, pucker-worthy news out. Spreading the word of #SourUp was fun; we created fun, upbeat social media ads and worked with some of the biggest Vine influencers, like Zach King and Pinot, to craft sour stories that only needed six seconds to demonstrate the delicious sour energy.
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