Archive
I’ve had the pleasure of a long and curious career. Some of my older work is either too interesting, too weird, or too good of a story to completely remove it from my portfolio. So here’s a smattering of the classics that I just couldn’t part with.
When Netflix introduced its instant streaming service, their content was relatively unfamiliar to subscribers because it didn't include a lot of new releases. In order to help people find movies they wanted to watch, we developed a tool for rating them that made suggestions based on those ratings. Then, we created amusing and accurate names for the categories. Everything has evolved since then, thanks to the ingenuity of Todd Yellin, VP of Product Innovation, as explained in detail in this Atlantic article. It’s a long read, but well worth it. http://www.theatlantic.com/technology/archive/2014/01/how-netflix-reverse-engineered-hollywood/282679/
The Tamanohada Soap Corporation, headquartered in Japan, was part of an art exhibit in Milan, Italy. For the exhibit, I wrote a brief biography of the company and a piece about the company’s involvement in the exhibit. The text was placed on the glass entry windows to be read as people entered the space. The cream colored shapes in the photos are thousand-pound soap sculptures that were shipped from Japan to Milan. Yep, soap.
In partnership with Zimmerman Design in Northern California, I wrote two brochures to celebrate the launch of the All-Mountain bikes The Prophet and The Rush. I particularly enjoyed The Prophet because of all the charmingly irreverent religious references Cannondale allowed us to use.
