Loona
Revolutionizing the medical industry, specifically durable medical goods, is a cause near and dear to my heart. My mother died of cancer when I was young, my husband has a disabling heart/lung condition, and multiple friends & family have been permanently affected by Covid-19. I suppose you don’t need to have witnessed the challenge of home medical care first hand to empathize with this cause, but having these formative experiences has completely changed my mindset on all things medical. So when the brilliant women at Boom Home Medical invited me to work with them to brand their first product, a bedside urinal designed specifically for women, I jumped at the opportunity to work on this groundbreaking, and now award-winning, product.
Loona bedside urinal is not only the first life-changing product from Boom Medical, it has also managed to win three prestigious design awards right out of the gate—The Edison Award, the Red Dot Award, and the iF Award. I had the privilege of writing their tagline, developing their brand voice, and writing the copy for their website which was also used for the packaging.
Loona packaging, with a side of humor to get people through a tough time.
The tagline on the bottom of the product.
Looks like a vase, but doesn’t hold flowers.
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