Waymo
Formerly Google’s self-driving car, Waymo is the leader in the driverless technology space. They’re millions of miles ahead of the competition. Literally. After a series of very successful projects, Waymo came to us with a big ask. Help launch Waymo One, the first self-driving car service. So we built a campaign that would both introduce the service to the market of Chandler, AZ, as well as illustrate just how much work goes into creating the world’s most experienced driver. Because when it comes to changing the world, every step matters.
As a continuation of their Every Step Matters campaign, we created a second video to help everyone feel the humanity at work bringing the World’s Most Experience Driver to the roads. The many dedicated people at Waymo — engineers, scientists, researchers, designers — have come together to solve one of the world’s toughest problems: making it safer and easier to get around. When you ride with Waymo, it may look like there’s no one in the driver’s seat. But on every single ride, all of their passion and hard work are there behind the wheel.
